About Us
Our Story
DBD Holding was first established in Lebanon through Slid Sal in 1962 as the exclusive distributor of Hoechst, Beiersdorf, Degussa / Evonik and Schwarzkopf. The SLID portfolio later expanded to include Matis Paris, Dabur International & Saga Concept.
In 2004, DBD Holding expanded its country portfolio to include Armenia by establishing IDEA S, as the exclusive distributor of Schwarzkopf Professional, Indola Professional and Dabur International.
In 2015, the company expanded its operations in UAE and Oman with the establishment of DB Distribution, exclusively representing Schwarzkopf Professional. Operations in the GCC later expanded to KSA (2017); Qatar (2018); Bahrain (2020) and Kuwait (2021).
Our Mission
To Deliver Superior Value To our Business Partners through Education; Brand Management ; Supply chain and Marketing Services.
Our Vision
To be the most Efficient , Innovative and Fastest Growing Company in Professional Beauty & gradually securing Market Leadership.
Our Team
Here s to our First Annual DBD Team Gathering in the UAE #Academy of Hair. We encourage teamwork and help our colleagues grow personally and professionally by sharing ideas and best practices.
Discover Our Brands
